The transportation of goods by various modes of transport is a complex process worldwide, which is of particular importance. The transportation of goods and goods is indispensable everywhere, 365 days a year, 24 hours a day and in our world. Efficient and targeted marketing plays an extremely important role in this process.

In order to be able to solve the responsible tasks in marketing and at the same time ensure a sustainable impact, qualified staff with a high level of specialist knowledge is required.

• We make you familiar with the need for targeted marketing and the influence that marketing has on all areas of the company and how it affects economic success in national and international markets.
• You will learn that all of a company’s activities to promote sales through customer care, advertising, monitoring and steering the market, and by appropriately controlling its own production are united under the term marketing.
• You evaluate information about markets, develop market policy objectives and understand that the recognition of market changes and shifts in needs is a crucial entrepreneurial task.
• During the seminar, you develop a marketing concept in which you take into account not only the economic but also the socio-cultural framework.
• You define responsibilities for the development of such a marketing concept, design schedules and work plans, document the course of the project and examine the reasons for deviations between project planning and project implementation. 

The educational concept is based on the German educational standards and thus meets the highest demands.

Certificate of Participation, AHK Greater Shanghai (German Chamber of Commerce)

China

5 days